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Pinterest Made the Unnamed Product Biddable. Search Budgets Need a Visual Line Item.
Pinterest Visual Search Ads turn images into biddable intent. See who gains leverage, what remains unproven and how search budgets should respond.
OrionPilot
Oct 123 min read
Political Committees Kept the Cheapest Broadcast Rate. Local Advertisers Just Lost Room to Wait.
An October 8 Supreme Court pause leaves expanded political-ad discounts in place, changing Q4 broadcast pricing and inventory decisions for local businesses.
OrionPilot
Oct 94 min read
Best Buy Connected the TV, the Creator and the Checkout. Retail Media Just Escaped the Retailer’s Website.
Best Buy’s new CTV, creator and TikTok Shop strategy shows retail media expanding beyond retailer websites into a connected route from attention to sale.
OrionPilot
Sep 254 min read
AI Discovery Is Hiding the Middle of the Customer Journey. 86% of Advertisers Are Rebuilding Measurement.
IAB data shows AI discovery is obscuring customer journeys, forcing advertisers to replace click-path certainty with multi-signal evidence.
OrionPilot
Sep 234 min read
Paramount Cleared the Path to Warner Bros. Advertisers Are About to Meet a Much Larger Gatekeeper.
Paramount’s Warner Bros. deal cleared a major hurdle, shifting media leverage and forcing advertisers to reconsider bundles and measurement.
OrionPilot
Sep 224 min read
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