A 304-person advertising experiment found that disclosing AI generation reduced trust in both the ad and the organization. What that means for marketers, creative teams, and smaller businesses.

AI disclosure is moving into the ad asset workflow. The urgent question is who owns provenance before a campaign ships.

AI disclosure panels are making advertising production history visible, turning creative provenance into a marketing governance and trust decision.

As synthetic media becomes ordinary, brands will need reliable records of how images were created, approved, licensed, and reused.