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YouTube Made the Sponsor Slot Replaceable. A Creator’s Back Catalog Is Becoming Live Ad Inventory.
YouTube’s dynamic brand segment pilot turns creator back catalogs into replaceable, regional ad inventory and changes how sponsorships should be priced.
OrionPilot
Sep 274 min read
Best Buy Connected the TV, the Creator and the Checkout. Retail Media Just Escaped the Retailer’s Website.
Best Buy’s new CTV, creator and TikTok Shop strategy shows retail media expanding beyond retailer websites into a connected route from attention to sale.
OrionPilot
Sep 254 min read
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