On October 6, Reuters reported that Citi counted 6.6 million downloads and 1.8 million daily users for Meta’s Muse, one month after its U.S. launch. That matters because Muse is not only answering questions: it can search, compare and transact while connected to services such as email, calendars, shopping and payments. The decision now facing marketers is whether to keep optimizing for a customer visit—or prepare for a journey in which an agent can narrow the choice and finis

TikTok’s new U.S. impact report estimates discovery drove $14 billion in offline spending. What marketers should verify before moving budget.

Google’s EU Search redesign elevates comparison services, changing discovery routes, direct traffic economics and what marketers need to measure.