On September 24, the Federal Trade Commission opened a rulemaking inquiry into whether digital platforms should face new obligations when their ad-optimization systems help impersonation scams reach consumers. Reuters then reported on October 7 that the agency is preparing action against Priceline owner Booking Holdings over hotel ads that allegedly sent consumers to lookalike third-party sites with added fees; the FTC confirmed an investigation, but no public complaint has b

IAB data shows AI discovery is obscuring customer journeys, forcing advertisers to replace click-path certainty with multi-signal evidence.

The strongest marketing teams do more than collect performance data. They connect attention, intent, and momentum so every campaign improves the next decision.