On November 10, OpenAI launched Businesses in ChatGPT in beta, allowing eligible companies to claim a profile, update their information and see aggregated data about how people encounter them. The immediate consequence is that AI discovery is no longer entirely an outside observation: a business can now influence the factual layer ChatGPT may use and measure some of the attention it receives. Marketing teams should reconsider who owns brand data, because the next discovery su

AI product recommendations can change across repeated requests. Use this five-step stability audit to measure visibility, evidence and the next marketing decision.

Customer surveys can influence the purchases and loyalty they claim to measure. Learn how the question–behavior effect changes marketing research and testing.

A TikTok audit shows how likes and shares change ad exposure. The marketing lesson: separate engagement, audience assumptions and evidence of purchase.

On October 6, Reuters reported that Citi counted 6.6 million downloads and 1.8 million daily users for Meta’s Muse, one month after its U.S. launch. That matters because Muse is not only answering questions: it can search, compare and transact while connected to services such as email, calendars, shopping and payments. The decision now facing marketers is whether to keep optimizing for a customer visit—or prepare for a journey in which an agent can narrow the choice and finis

Safari 27 is moving from limiting cookies to blocking ad-tech infrastructure. Here is why first-party relationships and resilient measurement now matter more.

Inside Seoul’s Seongsu district, temporary stores turn scarcity, place and customer behavior into a measurable retail marketing experiment.

TikTok’s new U.S. impact report estimates discovery drove $14 billion in offline spending. What marketers should verify before moving budget.

A five-step human-and-AI workflow for replacing cheap lead volume with a defensible value signal that reflects qualified demand and business economics.

IAB data shows AI discovery is obscuring customer journeys, forcing advertisers to replace click-path certainty with multi-signal evidence.

Paramount’s Warner Bros. deal cleared a major hurdle, shifting media leverage and forcing advertisers to reconsider bundles and measurement.

Google’s EU Search redesign elevates comparison services, changing discovery routes, direct traffic economics and what marketers need to measure.

Attribution assigns credit, but it does not prove causality. Stronger marketing decisions combine path data, experiments, mix modeling, and customer quality.