An October 8 Supreme Court pause leaves expanded political-ad discounts in place, changing Q4 broadcast pricing and inventory decisions for local businesses.

Amazon Ads has opened Full-Funnel Campaigns to U.S. advertisers, letting one AI system allocate a single budget across sponsored ads, display, video and streaming TV. That turns media buying from a set of channel decisions into one optimization problem spanning awareness through purchase. The decision now is whether the lift from shared signals is worth giving Amazon control over channel mix, audience selection and the metric used to judge success. The capability is deployed

Scope3’s Apostra rebrand puts agent-to-agent media buying at the center of ad tech, making explicit strategy and governance new sources of leverage.