Reddit is testing ads inside search, turning community questions into paid intent. See who gains leverage and how businesses should classify the new channel.

TikTok’s new U.S. impact report estimates discovery drove $14 billion in offline spending. What marketers should verify before moving budget.

TikTok’s rejection of Meta’s advocacy ad shows why platform policy, message classification and channel resilience now belong in campaign strategy.

Maybelline’s giant-lash London Tube and bus campaign looked like an impossible physical installation. It wasn’t. The FOOH stunt shows how believable illusion can turn a product benefit into a visual event.